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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Crimson Hexagon – Has one of the nicest dashboards I saw. ANALYTIC AGGREGATORS. I looked at dozens of dashboards, and reams of reports.