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Curation is Not Aggregation

Firebelly

While it’s not as pure and noble as content creation, it’s more than aggregation. Are you a curator or an aggregator? Aggregation is an amassing of content. Just like little kids who collect rocks, grabbing at every rock and pebble they can find, aggregators find any and all pieces of content that relate to their chosen subject. An aggregator will get books about airplanes. An aggregator will gather Merlots of any kind, or even just “reds.”