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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. These findings underscore my belief that we must focus on measuring passion in social media, not aggregation.

CoTweet 140
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friendfeed Explosion

Koka Sexton

They’ve brought their expertise to a slightly different area: social network aggregating. If I wanted to leave a comment, I would do it on the same platform the feed came from and not an aggregator. Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community.

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Analyse your RSS Feed

Koka Sexton

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

RSS 40
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I

Koka Sexton

You can track the daily aggregate views of your photos and see how many times people are looking through your pictures. It’s really a social media platform for people that appreciate photos. You can add friends, leave comments on great pictures and get some great stats on your account.

Yahoo 40
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If it is, we’ll include it in Viral Heat.

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Koka Sexton dot Com

Koka Sexton

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

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Is Your Executive on Twitter?

Koka Sexton

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

Twitter 56