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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dashboard Analytics: The Ads Manager Dashboard provides you with a high-level aggregate overview of trends, placements, operating system, and dayparting data to help you evaluate the performance of your ads and audiences. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager.

Analytics 154
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10 Free Social Media Marketing Tools You Should Try

agora pulse

In some cases, a top-notch social media marketing tool, app, network, platform, or service doesn’t cost you a thing. If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Facebook Barometer.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These metrics provide information for calculating your Facebook advertising cost and ROI. Companies want to keep their costs low. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Scheduling.

Facebook 121
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Server Melting Traffic Generation Methods

Kikolani

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. Really Simple Syndication.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Keyword Research – Use this to see estimated global searches, exact searches in the US, CPC, and estimated value based on the CPC and number of searches in the US. Backlink Reports – Aggregates backlink data from several different backlink providers such as MajesticSEO, SEOmoz, blekko, ahrefs and SEOKicks in one place.

SEO 167