4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
Convince & Convert
MAY 11, 2010
The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Not in a “here’s our FAQ way, but in a vigorous, social media way. Now you’re combining content with marketing, social media with customer service.