Remove Aggregator Remove Conference Remove Hashtag Remove Sentiment
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6 steps to create an org-wide social listening strategy

Sprout Social

As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude.

Strategy 118
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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

Data 60
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Events on Twitter Tab.

Metrics 40
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Social listening: Your launchpad to success on social media

Sprout Social

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . Industry insights: analyzing discussions or hashtags within an industry. Event monitoring: monitor audience response to a conference or event. The better approach?

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100