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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. White noise is the challenge.

UGC 40
article thumbnail

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. White noise is the challenge.

UGC 40