Jon Loomer

NOVEMBER 1, 2022

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). Aggregated Event Measurement should still find many of your prioritized events. When 28-day click attribution existed, we’d often get questions about whether Facebook ads reporting was inflated.

Privacy 207

Privacy Advertising Aggregator Report 207

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Resources 167

Resources Company Social Media How To 167

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 128

Analysis Aggregator Facebook Data 128

yMarketingMatters

NOVEMBER 11, 2013

It’s a big reason why so many company blogs and social media accounts are abandoned. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Put Content Marketing at the Heart of Your Brand Strategy.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 128

Review Brands How To Analysis 128

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? The more data you can gather, too.

Reputation 97

Reputation Sentiment Analysis Notification 97

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance.

Trends 156

Trends Marketing Education Training 156

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. You’re also responsible for reporting on your results. Go for a data-heavy summary.

Report 147

Report Social Media Metrics Aggregator 147

Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. Facebook Lexicon. Twitter Search. UberTwitter.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Organization 108

Organization Flipboard Social Media Company 108

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build blogs and teach conversational marketing and business relationship building techniques. Help companies participate in existing social networks, and build relationships on their turf. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Webbiquity SMM

OCTOBER 20, 2015

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. It’s therefore no surprise that a large number of Facebook Ads are rejected.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. By reading employee reviews, they get an authentic look into the culture that powers your company. A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. How does that relate to social media?

Review 120

Review Brands Reputation Aggregator 120

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 128

Metrics Postrank Klout Marketing 128

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Convince & Convert

SEPTEMBER 1, 2017

” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer? Facebook Rolls Out New Protection Tools. The good news is that Facebook is identifying these growing ownership issues and taking action. Click To Tweet.

Social Media 163

Social Media Content Aggregator Trends 163

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook.

Brands 60

Brands Facebook Aggregator Metrics 60

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot.

Social Media 155

Social Media Strategy Content Template 155

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Mindjumpers

JUNE 8, 2011

Get acquainted with news aggregation services. If you on a daily business update your Facebook and Twitter profiles with relevant news, you might be familiar with how much time it actually takes to go through all the different news sources that you find the most useful. What To Remember In Social Media Marketing & PR.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 106

Social Media Marketing URL Hashtag 106

Ignite Social Media

AUGUST 30, 2019

An influencer agency located in the UK partnered with a neuroanalytics firm to determine people’s emotional reactions as well as retention after seeing influencer ads compared to TV, Facebook, and YouTube ads. Influencer ads were also similarly more effective than Facebook and YouTube ads, particularly when it came to memory encoding.

Trends 84

Trends Aggregator LinkedIn Influencer 84

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Here are our favorites. Enhance brand awareness. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

SEPTEMBER 1, 2017

” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer? Facebook Rolls Out New Protection Tools. The good news is that Facebook is identifying these growing ownership issues and taking action. Click To Tweet.

Social Media 112

Social Media Content Aggregator Consultant 112

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in.

Social Media 83

Social Media Content How To Module 83

Net-Savvy Executive

APRIL 2, 2015

Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools. x of Facebook''s Graph API (optional until April 30). Social media analysis'

API 40

API Platform Facebook Analysis 40

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. I post two episodes per week.

Social Media 165

Social Media Strategy Template Templates 165

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Different channels (Snapchat, Facebook, Tripadvisor etc.) Social proof marketing is heavily integrated into many of today’s marketing messages. How It’s Used Today.

Badge 42

Badge Marketing Aggregator Influencer 42

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Facebook and Instagram are more personal and consumer focused.

How To 168

How To B2B Social Networking Apple 168

The Social Media Hat

AUGUST 29, 2016

Social media marketers know that curating, creating and posting social content can take a lot of time. Some aggregate headlines, others have search features that let you search for content ideas by industry or keyword. Facebook search is also helpful, and Facebook provides a list of trending topics on the right side of your news feed.

Social Media 166

Social Media Content How To Aggregator 166

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 47

Social Media Facebook Marketing CPM 47

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Create Professional LinkedIn profiles with optimized links to the company website. Include negative keywords.

Reputation 249

Reputation Directory Press Release Real Estate 249