Dave Fleet

MARCH 8, 2011

Today, let’s take a look at what the implications are for companies running engagement programs. Have company employees log in and comment using their own Facebook profiles. Avoids potentially negative comment streams being pushed to the company’s Facebook page. Option 2: Comment as company-owned Facebook page.

Comments 370

Comments Sites Engagement Aggregator 370

Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. BlogPulse Conversation Tracker. Blogdigger.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Dave Fleet

JANUARY 26, 2021

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 95

Reputation Sentiment Analysis Notification 95

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

Brands 264

Brands Aggregator Curation Hashtag 264

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 100

Social Media Team Social Media Management Report 100

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

Report 147

Report Social Media Metrics Aggregator 147

Dave Fleet

MARCH 2, 2011

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Good or bad?

Comments 388

Comments Platform Social Graph Facebook 388

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Jon Loomer

MARCH 14, 2021

This may happen for bigger companies that have multiple locations or distinct departments that use their own pixels. Share Custom Conversions. Custom conversions are not automatically shared with the pixel. As an agency that has access to a client’s pixel, you can create your own custom conversions.

Eventful 215

Eventful Facebook Conversation Issues 215

Mindjumpers

JUNE 8, 2011

They go as follows: Be alert and join conversations. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Get acquainted with news aggregation services. This is something that can really save you some time during a busy work day.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

Review 126

Review Brands How To Analysis 126

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Boosting conversions. Our ROI is 50%, meaning that our Instagram ads are a worthy use of company time, resources, and money. Marketing ROI formula #3: How to calculate your conversion rate. Conversion rates are always a hot topic among marketers. This gives us 0.5.

ROI 113

ROI HootSuite Cost Campaign 113

yMarketingMatters

NOVEMBER 11, 2013

It’s a big reason why so many company blogs and social media accounts are abandoned. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Did they land?

Sentiment 133

Sentiment How To Marketing Analysis 133

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 93

Social Media Focus Group Aggregator Research 93

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 13, 2023

In 2021, the company incorporated the Smart Inbox and Publishing add-ons. Loren says there are many moving parts in B2B software companies, but our platform helps nurture a more connected experience. “We Atlassian started using Sprout Listening in 2019.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in.

Social Media 83

Social Media Content How To Module 83

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 25, 2020

Oh, and conversations about brands and products are all the rage on Reddit. As noted earlier, Reddit is a potential treasure trove of conversations relevant to businesses. This conversation highlights real-world problems and concerns from banking customers, stressing specific pain points and why one bank might be preferable to another.

Reddit 133

Reddit How To Marketing Banking 133

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. (Don’t forget to take a couple of deep breaths.). ” Initial crisis checklist.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

ROI 95

ROI B2B Cost Organization 95

agora pulse

JANUARY 6, 2021

Look for unusual changes in impressions or conversions, and address any minor issues right away. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly. source : keith pitts.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Conversation (measured in @mentions). The client wants to know if their social media campaign is working! Blog Comments. RSS & email subscriptions. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Postrank 350

Direct Marketing Observations

OCTOBER 5, 2011

On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. On the other, I will flat out tell some people and some companies that they have no business playing in the social space. When social media first came on the scene-it was about the conversation.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. For instance…. For instance….

Organization 123

Organization Sentiment Social Media Management Analysis 123

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. What power! Enter social listening. .

Tools 92

Tools How To Sentiment Team 92

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. and a 9.39% conversion rate. conversion rate).

Social Media 100

Social Media Retail Apparel Aggregator 100

Sprout Social

AUGUST 25, 2020

Kayvon Beykpour, Twitter’s product lead, stated in 2018 that their top priority at that moment was to serve the public conversation ; not updating their verification program. Verification plays an important role in finding authentic conversations on Twitter, particularly in the wake of Twitter’s recent move to ban political ads.

Twitter 138

Twitter Badge Authentication Applications 138

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

The Realtime Report

JUNE 21, 2019

Developed by Fred Reichheld of Bain & Company, NPS is a powerful customer loyalty metric that enables businesses to verify whether their customer engagement investments, strategies and policies are trending in the right direction. Customer churn rate is used by companies that utilize a subscription business model (e.g.

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked.

Data 140

Data Social Media Sentiment Avatar 140

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Create Professional LinkedIn profiles with optimized links to the company website. Include negative keywords.

Reputation 249

Reputation Directory Press Release Real Estate 249