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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to. That’s not the point.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265
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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

He recently told me that every week they have a mini-presentation on one aspect of social media (past topics included ethics, social networks, and social bookmarking). Since then, the students have formed their own vibrant community on Twitter. Extra Credit: OPML for Social Media U. social networking.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). What if you want to offer 10% off?

Facebook 279
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. That said, such a broad determination means you can be a social media marketer and not know it.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. social networking. social media.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. social networking. social media. mobile web. social news. social networks. aggregators. That is easily fixable by LinkedIn. POPULAR TAGS. semantic web.

LinkedIn 109