Measuring Facebook Fan Engagement Beyond the Like
Convince & Convert
JUNE 23, 2011
Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. It’s time we wean ourselves – and our stakeholders – off of like campaigns driven by meaningless iPad giveaways.
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