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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

The hardest part of any job I’ve had is caring about data and analytics. Presenting a virtual version of the HMC community for alumni, students, prospective students, and parents is the whole point, and no one captures that better than our current students. Excel sheets make me sad. For personal use, I love Twitter and TikTok.

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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

The recent Pew Research reports on media consumption in the US have some interesting insights. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices. Here is some data provided by SparkToro for an audience that talks about nutrition and health.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .