Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. When no longer interested, 25% of consumers just delete, ignore, or filter emails (undetectable by marketers).

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Koka Sexton

MAY 8, 2009

They’ve brought their expertise to a slightly different area: social network aggregating. If I wanted to leave a comment, I would do it on the same platform the feed came from and not an aggregator. Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community.

Aggregator 45

Aggregator Feed Feedly Foursquare 45

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. How NOT to use your Social Media Marketing Manager! Which executives are featured on ExecTweets?

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. How NOT to use your Social Media Marketing Manager! Which executives are featured on ExecTweets?

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? As a marketer, you’d think I would have joined it to be an early adopter, but no. smartbrief) have found me.

Social CRM 145

Social CRM Twitter B2B CoTweet 145