Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. These findings underscore my belief that we must focus on measuring passion in social media, not aggregation.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Koka Sexton

MAY 8, 2009

They’ve brought their expertise to a slightly different area: social network aggregating. If I wanted to leave a comment, I would do it on the same platform the feed came from and not an aggregator. Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community.

Aggregator 45

Aggregator Feed Feedly Foursquare 45

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If it is, we’ll include it in Viral Heat.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter. Leave a comment!

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter. Leave a comment!

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. There was no law, edict, or pitchfork-wielding band of angry citizens. We just did it voluntarily.

Social CRM 145

Social CRM Twitter B2B CoTweet 145