Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up
Convince & Convert
FEBRUARY 9, 2011
That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up that studies why customers call it quits like Kim Kardashian and boyfriend du jour. Is the golden goose poisoned before it’s even an adult?