Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. These findings underscore my belief that we must focus on measuring passion in social media, not aggregation.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If it is, we’ll include it in Viral Heat.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. If nothing else, you’re part of the conversation. Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. We just did it voluntarily.

Social CRM 145

Social CRM Twitter B2B CoTweet 145