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How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer Social

Add Notes to Your Content 📝 Collaborate faster and smarter with quick internal comments. It’s free, easy-to-use, and you can cross-post content to other social networks, too.  You can attach notes to all of your content in Buffer!    Half a million Buffer fans engaged with this launch!

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

More Access to Information = More Collaborative Decision Makers. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. This media fragmentation has also affected business buying behavior. Shifting the B2B Media Research Model.

Strategy 178
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Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 112
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What not to do on social media in 2021

Sprout Social

Schneider recommends using TikTok to keep a pulse on emerging cultural trends to inspire creative social media ideas on other channels. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. Don’t be afraid to take a stand. Don’t lump your content and campaign reports together.

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Manage & Publish Your Team’s Social Images With Sprout’s Asset Library

Sprout Social

In fact, only 27% of marketers have a process in place for aggregating, organizing and managing the visual assets that are being used across their organization. Today we’re excited to announce Sprout’s Image Asset Library (available in Team and Enterprise plans), an update that simplifies collaborative publishing and asset management.

Library 87
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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Efficient and effective social management.

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6 steps to create an org-wide social listening strategy

Sprout Social

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. You’ve read all the steps and you understand the value of listening.

Strategy 118