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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

Aggregated Event Measurement should still find many of your prioritized events. Presumably, various privacy changes have resulted in a lack of confidence in tracking beyond seven days. It would seem, though, that privacy restrictions will only get tighter in the future. The biggest change was the loss of the 28-day click window.

Privacy 207
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7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Social Networks and Privacy

Janet Fouts

I’m a bit more pragmatic than some of my co-panelists on what privacy we can actually have in this day and age. Think of your online conversations as an aggregate whole and not just one network at a time. I’m trying to keep my focus in this case on activists and their issues with privacy online.

Privacy 130
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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. What These Shifts Mean for Your Business. Actions Your Brand Will Need to Take.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

To get started, there are a variety of ways to run a UGC social media campaign for your brand. This blog post will highlight key questions to answer as you are crafting the perfect campaign. With Facebook’s privacy restrictions you should not expect to be able to gather UGC with a hashtag on this channel. What about prizing?

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Social You Should Know—April Social Media Updates

Ignite Social Media

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. Facebook Faced Congress.