A Privacy-First Digital Marketing Landscape

Dave Fleet

Privacy. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. TikTok. iOS14.

Social Networks and Privacy

Janet Fouts

I was on a panel today at CFP entitled “ Privacy, Activism, & Social Networking: Protecting Privacy While Running a Media Campaign in 140 Characters or Less &# with Tamar Gubins, Deborah Pierce, David Roth and Danny O’Brien and I’ve been going round and round in my head about my own position on privacy online and looking at social media from the viewpoint of an activist who may have a deeper need for personal privacy for safety reasons.

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7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

To get started, there are a variety of ways to run a UGC social media campaign for your brand. This blog post will highlight key questions to answer as you are crafting the perfect campaign. With Facebook’s privacy restrictions you should not expect to be able to gather UGC with a hashtag on this channel. It is also important that your hashtag is unique to your campaign, so that you are only pulling in content that is relevant.

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What Is It Like To Be Your Customer?

Small Business Mavericks

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns. Tracking & Analytics big data customer data customer relations marketing privacy

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&#

iOS 14 and Facebook Ads: What We Know

Jon Loomer

Privacy and data usage take center stage in the latest updates to Apple operating systems (iOS 14, iPadOS 14, and tvOS 14). Developers will also be required to provide details on their privacy policies, the data they collect, and how they intend to use it.

Social You Should Know—April Social Media Updates

Ignite Social Media

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. On the flip side, 92% of marketers and 88% of influencers report using Instagram more often for campaigns. YouTube Under Fire for Children’s Privacy.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. This is not only better for simplified compliance with GDPR and other privacy/consumer protection regulations, it’s also better for leveraging your own data in impactful ways. This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration.

The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

There is more pressure to work collaboratively, and to inform everyone of the marketing campaign’s status. . With Altitude, you can analyze and report on both aggregate and granular data. Appsflyer goes the extra mile when it comes to protecting their customers’ privacy and data. As a Google Premier Partner, Wordstream is well-positioned to glean useful data and insights from your Google Ads campaigns. Is click fraud bringing your PPC campaigns down?

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy. Facebook has assured us we will not need to worry about any data loss occurring in conversion campaigns as a result of the Clear History tool or related opt-outs.

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GoHawaii's A Thousand Reasons to Smile Makes Me Frown, Not Smile.

Bare Feet Studios

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. As it is, there are too many “last century&# flags on this campaign, so instead, I am using it as a learning opportunity. Exactly the kind of people this campaign wants. I do mean to suggest that this campaign is completely unfriendly to social media influencers.

10 Ways to Strategically Grow Your LinkedIn Connections

Social Selling Masters

Fictional example: Senior Sales Manager with campaigns delivering at least 30% to 40% profits to clients in the Americas and APAC regions. Successfully handled teams of 20 to 50 person campaigns for [list client names] delivered on time and under budget. Note that not all users who viewed your profile can be identified as some may have chosen to activate their privacy settings.

How SEO can (and should) inform social media marketing

Sprout Social

I acknowledge that Sprout Social uses my personal information in accordance with its Privacy Policy. Sprout Social’s social media listening tools provide a great way for search marketers to aggregate and analyze real-time keyword context and optimize content for voice search. It is a good idea to create several campaigns using varied audience settings to build your marketing personas and better understand who will best respond to your content.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. The Nielsen social media monitoring tools also allow businesses to measure how memorable was a particular ad campaign, brand favorability, and factors that influence consideration of purchase.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

David Lavenda supplies five rules here (such as “Respect people’s privacy online, even if you don’t have to&# ) to help you stay on the positive side of those word pairs. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that! it has a bit to do with privacy concerns in my opinion.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

When Instagram wanted to shut down the shady “growth-hacking” apps people were using to grow their audience artificially, they shut down their old API and launched a new one with much tougher privacy controls. Objectives are the goals of an advertising campaign on social media.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. gabriel catalano | in-perfección May 17, 2010 at 8:41 am SmilingTree Writes » Blog Archive » Weighing In on the Facebook Debate May 18, 2010 at 11:56 pm Are We Rats in the Maze of Privacy?

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