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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means.

Analytics 158
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts.


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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives.

Report 147
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Benchmarking your Facebook ad performance will depend on your industry and campaign objective.

CPM 125
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The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

Ninety-one percent of marketers invested in Facebook advertising last year. How do marketers create, manage and analyze their Facebook ads? But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting. a freelance marketer or a partner agency).

Campaign 111
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Growth marketers. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. When do you launch a marketing campaign? You can look at historic data to see when campaigns were most successful in the past and which trending topics and calendar events are on the horizon.

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Server Melting Traffic Generation Methods


As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. New to the marketing world?

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. A group called TBG Digital , which is a big time seller of Facebook ad campaigns, they manage big Facebook ad budgets for big clients. They basically have aggregated some of their client data.

CPM 90