gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

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This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. For any local or small business, human processing of sentiment might be reasonable.

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Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. But what are Content aggregators?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Discover brand mentions and discussions in real time.

Tools 275

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is Sentiment Making Brands Stupid?

What You Need To Know About Facebook, Content And Brands

Twist Image

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. The kind of brands that have seasonal campaigns that are driven by creating as many exposures to the brand as possible. It's true that Facebook is awesome for keeping a brand fresh. brand. brand awareness.

Death, Social Media, Personal Branding

Bare Feet Studios

Like many people, his stature or what we call personal brand, has improved since he passed away. The brand lives on. I haven’t deleted my Dad’s vCard yet, I leave it there for sentimental value to be sure.

Why We Still Love Twitter


And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. Across the social web, users typically expect a response from brands within 24 hours, on average. Loosening Up Your Brand. Ah, Twitter.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Tracking sentiment around a brand and its competitors might be important for a product manager.

7 best social media audit tools in 2019


Social media audits pose a great opportunity to help you understand the relationship your brand has with its audience. It helps you identify gaps and gives you more clarity on how your brand performs across several social media networks.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015).

The complete guide to Instagram listening

Sprout Social

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. Determine your overall brand health and sentiment. Brands can’t afford to live in a bubble when it comes to their Instagram presence. Monitor your customer sentiment.

5 non-negotiable dashboards to track your social media success

It does this by integrating with all the major social networks and aggregate relevant content and users through the use of hashtag. You can set up the platform so you receive daily alerts (via email) about your brand, company, marketing campaigns, keywords, or industry news.

6 steps to create an org-wide social listening strategy

Sprout Social

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often?

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

At the end of the day, this group of people will drive results and progress for your brand. If you’re serious about making data-informed decisions for your brand, then give social media managers a seat at the table. Social media is one of the few places you get data on your brand.

How to use social listening tools for business-wide success

Sprout Social

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors.

auDA misuse of power?

Laurel Papworth

There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. because auDA hide behind “no phishing, no typo&# rulings to stamp out aggressively any anti-sentiment in play in the social spaces online. I registered

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. great article or “good tips”) that information may help with sentiment analysis but it may not reveal intent.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website.

Tools 274

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. The web is an great platform for publicity; unfortunately not all of it is positive!

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. It tracks mentions of your brand in 42 different languages.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

Not including @[brand] or listing a third party tool instead (e.g. For instance every media outlet has main profiles for the brand, but to what degree should they develop profiles for specific site sections, topics and writers?

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

We care about the results because they present trends or aggregate data points in some way. For example, you might be interested in the most popular adjectives used to describe your product or brand.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer.

Review 284

Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

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The Beginner’s Guide to Facebook Analytics


This section gives you an aggregate view of how well different post types perform with your audience based on reach and engagement. Brandwatch also includes topic clouds and sentiment analysis, so you can understand the conversations that are happening about your brand on Facebook.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This sentiment can help promote a sense of cohesive culture and increase performance. Post by Adi Englander.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This sentiment can help promote a sense of cohesive culture and increase performance. Post by Adi Englander.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. SENTIMENT BASED ANALYTICS.

Restoring Faith in Humanity - Together

Social Media Marketing

The kindness wasn''t just on the ground in Boston; Mark Drapeau ( @cheeky_geeky ) noted on Twitter that Reddit was aggregating posts related to the Marathon events, in order to help make sense of it all: This Reddit thread is aggregating information from the #BostonMarathon explosions/incident -

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Consider a Lijit Wijit or other aggregator widget.

The complete guide to online social listening

Sprout Social

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Each is a hotbed of discussion about brands and likewise places to capitalize on mentions from customers. At a glance, these sites may not seem totally relevant to your brand.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Q6: All brands want more sales.

UGC 52

Second Screen TV - Research

Diva Marketing Blog

Hence, if I’m seeing a commercial on Judge Judy and happen to be on a news site with RTB inventory at the moment, an advertiser could make sure I am seeing a display ad for the same brand. Picture this. It''s been a stressful week and you''re looking forward to a night of vegging out.