Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. As marketers, this is an essential advantage.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle. Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. The problem?

Organization 123

Organization Sentiment Social Media Management Analysis 123

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Why brands should regularly refresh their marketing messaging. Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common.

Sentiment 133

Sentiment How To Marketing Analysis 133

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

Social Media 113

Social Media Sentiment Survey Marketing 113

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand share of voice. On social, brand share of voice measures how much your client is dominating the conversation in their industry. Brand sentiment.

Sentiment 88

Sentiment Proposal How To Metrics 88

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace social listening Imagine yourself as a skilled detective, dissecting the online buzz surrounding your brand.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 93

Social Media Focus Group Aggregator Research 93

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace social listening Imagine yourself as a skilled detective, dissecting the online buzz surrounding your brand. Start your free trial today !

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms. Total contributors (and % active contributors).

Analytics 350

Analytics Social Media Trendrr Digg 350

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Ignite Social Media

JANUARY 25, 2018

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers. Audience Insights is expected to be more widely available in 2018.

Facebook 107

Facebook Sample Samples Sentiment 107

agora pulse

JANUARY 6, 2021

Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Once you’ve handled all the urgent tasks on your list, set aside some time to do creative work: Write captions or edit brand assets for the next week’s posts. Monitor Hashtags. Create New Content.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

AUGUST 8, 2022

Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.

YouTube 105

YouTube Tools Analytics SEO 105

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. How about your competition?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Is sentiment trending up or down? What power!

Tools 92

Tools Sentiment How To Team 92

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth.

ROI 95

ROI Cost B2B Organization 95

agora pulse

MAY 31, 2018

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Back in the day, the only thing you could do to a Facebook ad was like, share, comment on, or click it.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Back in the day, the only thing you could do to a Facebook ad was like, share, comment on, or click it.

Metrics 87

Metrics Facebook Aggregator Report 87

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. It's true that Facebook is awesome for keeping a brand fresh. That's true.

Brands 97

Brands Content Facebook Aggregator 97

Sprout Social

JANUARY 26, 2021

Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. Do this instead: Christina Olivarez , Founder and CEO of The Social Butterfly Gal, recommends brands take a listening approach to content creation. hopes brands will soon address. “I So much truth to this!

Social Media 143

Social Media Metrics Data Team 143

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Press Release Directory Real Estate 249

Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80

Twitter Airlines Aggregator Meme 80

Hootsuite

APRIL 12, 2021

And, with both customers and reps working remotely, brands suddenly need more out of their customer service tools. Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Review 82

Review Brands Sentiment Reputation 82

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 126

Template Templates Social Media Brands 126

Keyhole.co

MARCH 7, 2022

Account mentions: Monitor the number of times people mention your brand on social media. Share of Voice measures the number of people talking about your brand online and how they feel about it compared to your competitors. It includes two metrics: Volume indicates how many times people mention your brand online. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Social Media Marketing

MAY 7, 2020

Whoever you choose to work with, make sure to get a sentiment of their methodology. Banding together with an office that offers various organizations — site synthesis, progression, SEO, and substance technique — can diminish the need to find a gifted free unicorn, and bring the aggregate of the essential capacities together.

Fashion 90

Fashion Organization SEO Influencer 90

Adam Sherk

MARCH 8, 2012

Not including @[brand] or listing a third party tool instead (e.g. For instance every media outlet has main profiles for the brand, but to what degree should they develop profiles for specific site sections, topics and writers? Yes, we touched on the “P” word, as in Pinterest: Great Opportunity for Lifestyle Publishers and Brands ).

Publishing 215

Publishing Questions Social Media Activities 215