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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

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Facebook Reader a welcome feature

Sherrilynne Starkie

I did, at one time, make use of an RSS reader called BlogBridge. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. My pages feed is largely populated by updates from media outlets, clients and other brands. Do you use Google Reader?

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. The reality?

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The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity SMM

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

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Analyse your RSS Feed

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Analyse your RSS Feed Your RSS readership is just as important as tracking your visitors with Google Analytics. I have all of my blogs pushing their RSS feeds through Feedburner. The same is true about getting more readers to subscribe to your RSS feed.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. RSS & email subscriptions. Google Page Rank for branded and unbranded terms. Blog Comments.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.