Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. The intent of the sites is to aggregate and make it easy to find great content.

B2B 155

B2B Features Social Media Aggregator 155

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

Social Media 105

Social Media Marketing URL Hashtag 105

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing. Come along!

Reddit 65

Reddit Strategy Marketing Authentication 65

Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Google Page Rank for branded and unbranded terms. Influence of a fan or follower (their fans and followers).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 167

How To B2B Social Networking Apple 167

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This begs the question: is social media, in its current incarnation, serving the senior population?

Communities 134

Communities B2B How To Forums 134

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. And, with both customers and reps working remotely, brands suddenly need more out of their customer service tools. Brand Growth (impressions). Inbox updates. Making admin easy.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content?

Digg 166

Digg Marketing News Press Release 166

Convince & Convert

JUNE 6, 2014

The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. Holy Social Sony has created a new social network , and it’s dedicated entirely to football (well, soccer). It’s a one-stop shop for everything a World Cup fan needs. See you next week!

Social Media 144

Social Media API Aggregator Team 144

Buffer Social

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. And you don’t need a flashy brand or a big budget. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Mastered, even.

Analytics 98

Analytics LinkedIn Data Metrics 98

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. True brand advocates are your most valuable assets.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

Communities 60

Communities Aggregator Social Networking Organization 60

Direct Marketing Observations

OCTOBER 5, 2011

I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. And thus…we don’t need another social network.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Benefits of a Centralized Image Library.

Library 88

Library Publishing Collaboration Aggregator 88

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Below we’ve highlighted how to find your most successful social media posts, broken down by platform.

Social Media 124

Social Media How To Metrics Analytics 124

Firebelly

JANUARY 20, 2010

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. They werent saying anything.

Syndication 100

Syndication Aggregator Paid Search SMS 100

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. How do brands get involved? What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. Enter social media reporting.

Report 52

Report Social Media Metrics How To 52

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. This is the same strategy used by brands such as REI , Birchbox , and Fedex. Test new social media networks. Invest in groups. Or Tik Tok?

Organization 108

Organization Flipboard Social Media Company 108

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. 2020 also will be the year that social goes private again.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It’s not just software companies that need product feedback.

Tools 93

Tools Sentiment How To Team 93

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. So, what do CMOs really want out of Social Media (and do they think it's going to save them)?

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106