Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Cast a wider net. React in real time.

Social Media 113

Social Media Sentiment Survey Marketing 113

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand.

Organization 123

Organization Sentiment Social Media Management Analysis 123

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 93

Social Media Focus Group Aggregator Research 93

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Views (videos, ads, rich images).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand share of voice. On social, brand share of voice measures how much your client is dominating the conversation in their industry. Brand sentiment.

Sentiment 88

Sentiment Proposal How To Metrics 88

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

ROI 95

ROI Cost B2B Organization 95

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 8, 2022

Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.

YouTube 105

YouTube Tools Analytics SEO 105

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. What power!

Tools 92

Tools Sentiment How To Team 92

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. How about your competition?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build blogs and teach conversational marketing and business relationship building techniques.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. hopes brands will soon address. “I

Social Media 143

Social Media Metrics Data Team 143

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

Metrics 87

Metrics Facebook Aggregator Report 87

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. It's true that Facebook is awesome for keeping a brand fresh.

Brands 97

Brands Content Facebook Aggregator 97

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. Across the social web, users typically expect a response from brands within 24 hours, on average.

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next.

Research 60

Research Engagement How To Sentiment 60

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

APRIL 12, 2021

And, with both customers and reps working remotely, brands suddenly need more out of their customer service tools. Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Review 82

Review Brands Sentiment Reputation 82

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Social Media Marketing

MAY 7, 2020

Benefits of Using Services of Digital Marketing Agencies A web composition association will be familiar with dealing with a massive amount of the undertaking the officials, decreasing the time required on your end. Whoever you choose to work with, make sure to get a sentiment of their methodology. What is their Web Design Process?

Fashion 90

Fashion Organization SEO Sites 90

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Adam Sherk

MARCH 8, 2012

Not including @[brand] or listing a third party tool instead (e.g. The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. Yes, we touched on the “P” word, as in Pinterest: Great Opportunity for Lifestyle Publishers and Brands ).

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 126

Template Templates Social Media Brands 126

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 93

Tools Sentiment Marketing Reputation 93