Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Webbiquity SMM

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. This is useful for brands that have an active social media presence with regular updates and an engaged following. How can you build a social media hub? Why would you use a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. 1 Prioritize User-Generated Content.

UGC 167

UGC Facebook CPA Upcoming 167

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Facebook Lexicon. Twitter Search.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We’re going to launch it this semester, but it deals with account management, brand guidelines, best practices, tips, and tricks.”.

Collaboration 226

Collaboration How To Education Team 226

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. The race to get as many Facebook likes as possible continues. That's true.

Brands 97

Brands Content Facebook Aggregator 97

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Common social media goals include … Building brand awareness. Some metrics that align with common social media goals are to: Build brand awareness. Know Your Audience.

Report 147

Report Social Media Metrics Aggregator 147

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Facebook Page Fan Numbers. Facebook Wall Interaction. RSS & email subscriptions.

Analytics 350

Analytics Social Media Trendrr Digg 350

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 153

Social Media Strategy Content Template 153

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Organization: They make sure you create content in a methodical, strategic way that covers the necessary topics for your brand. Step 2: Prioritize Brand Needs.

Social Media 83

Social Media Content How To Module 83

Sprout Social

AUGUST 8, 2022

Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.

YouTube 106

YouTube Tools Analytics SEO 106

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. Your brand can do a lot more. You’ll also learn: how to find hashtags that will work best for your brand. An opportunity to build your brand.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Sprout Social

MARCH 11, 2020

This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. Some brands are laser-focused on getting as many eyes on their social profiles as possible. Facebook is known for its robust (and sometimes overwhelming) analytics platform. So, where do you start?

Social Media 124

Social Media How To Metrics Analytics 124

agora pulse

MARCH 25, 2020

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators.

Social Media 199

Social Media Social Media Management Issues Team 199

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. But what about lesser known and smaller businesses?

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

DECEMBER 1, 2016

Sprout’s Facebook Competitors Report enables your brand to track fundamental metrics for any Facebook Page and benchmark these metrics against your own Pages. With this new report you can understand how your brand growth and engagement on Facebook compares to competitors. Compare Fan Growth & Message Data.

Report 40

Report Facebook Aggregator Metrics 40

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” These could be: Raising brand awareness. In the Hootsuite 2022 Social Trends survey, marketers report finding Instagram and Facebook less effective while TikTok and Pinterest are growing in importance.

ROI 113

ROI HootSuite Cost Campaign 113

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 165

Social Media Strategy Template Templates 165

Buzz Marketing for Technology

MAY 29, 2013

This approach makes it much easier to determine what type of data to reel in, and exactly how to use it. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Focus a team or a project on one objective at a time. 3) Sell the concept internally. Advantage, you. Interaction behavior.

Data 278

Data Tips Aggregator Conversation 278

Hootsuite

FEBRUARY 16, 2021

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140

HootSuite Features URL Template 140

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. But what about lesser known and smaller businesses?

Small Business 150

Small Business Social Media Loyalty Aggregator 150

The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. Past 20 years: Internet becomes prevalent means for tech brands to connect and engage directly with customers, from end users to IT decision makers. Welcome to the Era of Media Sprawl.

Strategy 178

Strategy B2B Marketing Research 178

Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Not including @[brand] or listing a third party tool instead (e.g. How much Facebook integration is too much?

Publishing 215

Publishing Questions Social Media Activities 215

Buffer Social

NOVEMBER 24, 2020

And you don’t need a flashy brand or a big budget. Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Is there a post type (e.g. Top brands plan campaigns that span multiple social networks.

Analytics 98

Analytics LinkedIn Data Metrics 98

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. There are dominant channels for every industry and type of product or service. I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers. Facebook and Instagram are more personal and consumer focused.

How To 167

How To B2B Social Networking Apple 167

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Customers feel that the brand is open to listen to their opinions, thereby building trust. Customers feel that the brand is open to listen to their opinions, thereby building trust. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. After all, you can be a Super Consumer of Coca Cola and not be on Facebook at all.

Social Media 161

Social Media Study Statistics Aggregator 161

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. And finding the right times to post for your brand can help with that. Aggregated data vs unique audience. I know I have.

Study 111

Study Social Media Overview Aggregator 111

Ignite Social Media

JANUARY 30, 2017

Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want? How are you gathering UGC?

UGC 60

UGC Campaign Social Media Bazaarvoice 60

Firebelly

JANUARY 20, 2010

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. Error type: Your comment has been saved. You get the point. They werent saying anything.

Syndication 100

Syndication Aggregator Paid Search SMS 100

Keyhole.co

MARCH 7, 2022

Before we get into the details of making a social media report, it is essential to know that you can create different types of reports depending on your goals or targeted audience. Account mentions: Monitor the number of times people mention your brand on social media. For instance, the keyword “iPhone” reflects the Apple brand.

Report 52

Report Social Media Metrics How To 52

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

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Reddit Tumblr YouTube Review 99