Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

Curation 106

Curation Trends Curata Social Media 106

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

Reputation 143

Reputation Content Curation Storify 143

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155

B2B Features Social Media Aggregator 155

Sprout Social

JULY 28, 2020

Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Increase brand authority. Spot emerging trends. A verified website.

Aggregator 118

Aggregator Analytics Trends Upcoming 118

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. You need to make sure what’s happening on your social channels is human-fed and human-curated.

Team 132

Team Social Media Management Skills Trends 132

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” They don’t think of those channels in aggregate as “television programming.” Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more.

Social Media 153

Social Media Strategy Content Template 153

Socialmedia.biz

SEPTEMBER 26, 2016

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see: 10 rules of branding for your startup or small biz. Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. With Snip.ly

Tools 60

Tools Marketing Meme Startup 60

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Social proof marketing is heavily integrated into many of today’s marketing messages. If reputable organizations vouch for the brand, it’s probably reliable.

Badge 42

Badge Marketing Aggregator Influencer 42

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

URL 103

URL Engagement Domain Name API 103

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” They don’t think of those channels in aggregate as “television programming.” This is also how television conglomerates operate. Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more.

Social Media 165

Social Media Strategy Template Templates 165

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. They’re valid for anyone trying to build a brand online.

Fashion 248

Fashion Aggregator Startup Journal 248

Twist Image

JUNE 24, 2013

Following are some of the richest and deepest places to grab a master''s level education in marketing. One of the marketing industry''s premiere trade magazines offers up a slew of free e-newsletters that are chock full of information and insight. Marketing Charts. Interested in marketing to moms? for free (free of cost.

MySpace 110

MySpace Marketing Digg Education 110

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. Across the social web, users typically expect a response from brands within 24 hours, on average.

Twitter 80

Twitter Airlines Aggregator Meme 80

Twist Image

MARCH 2, 2011

Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. Because I have yet to read these books, I've grabbed their descriptions from their respective websites (so, please mind some of the Marketing blather).

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Aggregator Curation iPhone Fashion 110

Convince & Convert

AUGUST 6, 2013

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. I am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally.

Jive 134

Jive Aggregator Collaboration Company 134

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Why do brands run after getting more Instagram followers? Why is having a massive Instagram following so crucial for brands? This can lead to a significant boost in brand awareness and, ultimately, more sales.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Socialmedia.biz

SEPTEMBER 28, 2016

The major social channels are where people discover content, build relationships with brands and even source peer recommendations. Clearly, brands need to be active on these channels, so they can be a part of the conversation. But savvy marketers need to remember that social media isn’t where the interaction ends.

Engagement 60

Engagement Social Media Curation Newsletter 60

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this.

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Content SEO Curation Adwords 162

agora pulse

DECEMBER 23, 2019

Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Smart brands will give their audiences and the algorithms cues and clues by providing consistent, episodic social media content that provides real tune-in potential and staying power.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

Reddit 98

Reddit Tumblr YouTube Review 98

Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand.

Social CRM 42

Social CRM Aggregator UGC Influencer 42

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Content creation and curation is how helpfulness is often defined now.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Convince & Convert

MAY 10, 2016

Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson. The audience aggregation on Facebook (in particular) and other platforms is simply overwhelming.

Communities 60

Communities Aggregator Social Networking Organization 60

Hootsuite

JUNE 26, 2019

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. This feature is essentially a branded calendar notification. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Keyhole.co

AUGUST 24, 2021

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?

Curation 64

Curation Content Collaboration Trends 64

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Curate user-generated content. This is the same strategy used by brands such as REI , Birchbox , and Fedex. Never do clickbait. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Image source.

Social Media 264

Social Media Content UGC Curation 264

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 92

Tools Sentiment Marketing Reputation 92

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. PostBeyond.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. PostBeyond.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

AUGUST 17, 2022

” Sure, you can keep your bookmarks to yourself, but it’s just as easy to curate bookmarks for the public — or specific groups. In fact, social bookmarking websites almost function like enclosed, highly curated search engines. It’s not just about building your brand via SEO. Network with like-minded folks.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. And get results that fuel your brand awareness and social strategy.

Platform 72

Platform Tools Curation LinkedIn 72

Convince & Convert

JANUARY 18, 2018

In Instagram Posts: When you put hashtags in the captions of your Instagram images, the images will appear in the public aggregation of those hashtags (assuming your profile is public). The aggregation of these hashtagged Stories depends on engagement and the quality of the image or video posted. In support of brand campaigns, that is.

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Hashtag Instagram Aggregator Authentication 167

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 97

Strategy Marketing Case Study How To 97