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Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 112
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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Stewart Brand. See you next week!

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Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social.

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Facebook Reader a welcome feature

Sherrilynne Starkie

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. Image via CrunchBase.

Features 271
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How marketing on Reddit works (and how to do it right)

Sprout Social

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. If you approach Reddit like the rest of your social presence, you’re going to be disappointed.

Reddit 133
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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers. Who is Where Among the Top Soda Brands?

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