Likeable

MAY 27, 2020

In fact, in March 2020, social engagement around alcohol brands increased by 326 percent compared to March 2019—even though there were 17 percent fewer posts from alcohol brands. Here are a few of our favorite alcohol brands that are giving a new meaning to the term “social drinking.”. Link in bio to shop. Get in touch.

Brands 95

Brands Aggregator Instagram Video 95

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Collaboration 140

Collaboration Communities Social Media Tumblr 140

Jon Loomer

MAY 12, 2021

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. Book a One-on-One with Me.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. You can’t do it all alone.

Collaboration 226

Collaboration How To Education Team 226

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 60

Communities Aggregator Social Networking Organization 60

Social Media Strategies Summit

JUNE 3, 2022

Presenting a virtual version of the HMC community for alumni, students, prospective students, and parents is the whole point, and no one captures that better than our current students. I love the visual aspect, and I like that it lends itself to posting to build a sense of community. Beautiful photography and subtle branding.

Newsletter 219

Newsletter Project Aggregator Team 219

Sherrilynne Starkie

JUNE 29, 2013

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. At any one time I’ll see updates from friends and family mixed up with information from brands whose pages I’m connected to and marked as an interest. Image via CrunchBase.

Features 271

Features Google Reader Facebook Flipboard 271

agora pulse

JULY 17, 2020

Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience. Creating a community. Some metrics that align with common social media goals are to: Build brand awareness.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Dave Fleet

MARCH 2, 2011

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. The new comment plugin lets brands increase the audience for their comments, by commenting as a Page and posting the back to their Facebook Page.

Comments 388

Comments Platform Social Graph Facebook 388

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Brand Love is also the social team’s primary OKR.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 135

Conversation Review Marketing How To 135

Buffer Social

OCTOBER 2, 2023

Enhancements like in-stream Bookmark button and a 'Verified Only' reply option are in the pipeline Twitter/X previews new community features , including private communities, improved reporting, and spam controls to boost niche engagement. Audio and video calls are set to become a premium subscriber-only feature.

News 80

News Report Social Media Instagram 80

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Determine if the platform should be a high priority for your brand. Develop messaging that truly resonates with your audience.

Facebook 114

Facebook How To Aggregator Metrics 114

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 109

Sentiment Banking Patterns Hotels 109

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. How to increase your car’s value by $1B.

Reddit 133

Reddit How To Marketing Banking 133

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. It’s hard enough for brands to create human connection. AI gets you the insights you need in seconds.

Team 133

Team Social Media Management Skills Trends 133

Convince & Convert

SEPTEMBER 24, 2013

Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. Some curation tools (like List.ly) let others suggest content and allow you to act as a moderator.

Reputation 143

Reputation Content Curation Storify 143

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 93

Social Media Focus Group Aggregator Research 93

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. Get acquainted with news aggregation services. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

Netvibes 218

Netvibes Social Media Tips Delicious 218

Hootsuite

JULY 19, 2023

Hashtags can be used to aggregate social media posts like tweets into categories. If you’re trying to expand your reach, don’t create brand new hashtags. 20 best general real estate hashtags In the world of real estate marketing, hashtags are a powerful tool to build your brand and attract potential clients.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

Data 278

Data Tips Aggregator Conversation 278

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link].

Questions 136

Questions Aggregator Banking Hosting 136

Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

JUNE 6, 2014

His community managers are in charge of optimizing content and pushing it out to various channels, while a whole editorial staff creates content. Sony is also aggregating information in the app about the different teams and other relevant tidbits related to the World Cup. It’s a one-stop shop for everything a World Cup fan needs.

Social Media 144

Social Media API Aggregator Team 144

Convince & Convert

AUGUST 6, 2013

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources.

Jive 134

Jive Aggregator Collaboration Company 134

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. Does my audience want entertainment, or community, or both? So to reach significant masses, we brand builders may need to adapt to the formula.

Fashion 248

Fashion Aggregator Journal Startup 248

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. MINI is one of those “love brands” that is lucky to have a highly passionate fan community. But, more importantly – MINI has taken the time to get to know their community of “MINIacs” and what they’re interested in.

Campaign 142

Campaign Features Video Case Study 142

Ignite Social Media

FEBRUARY 27, 2017

UGC Aggregator at the Venue. One of our favorite additions to this year’s event was the UGC aggregator that we created to engage the audience pre-show. The aggregator was displayed on a large screen for all to see behind the runway. Our goal was to engage the audience in attendance as well as those online watching from home.

UGC 60

UGC Aggregator Fashion Eventful 60

Waxing UnLyrical

FEBRUARY 13, 2013

I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. 1:In short, social has become a game of the aggregate. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Strategy 188

Strategy Aggregator Consultant Flickr 188

Sprout Social

JULY 6, 2022

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. With this competitive intelligence in tow, Leadtail and their client started brainstorming strategies to forge their own partnerships to drive brand reach and community engagement. Want to know more?

Social Media 113

Social Media Sentiment Survey Marketing 113

Sprout Social

JUNE 1, 2021

Even if the ‘gift’ you’re offering is for all clients, make your clients feel like they are part of your business community and vice versa.”. Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand share of voice.

Sentiment 88

Sentiment Proposal How To Metrics 88

Jon Loomer

JULY 29, 2019

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. If you’ve never created UGC, you just need to pull together two things: creative from your community and their reviews! For example, have you looked at how your Instagram fans are even tagging your brand?

UGC 167

UGC Facebook CPA Upcoming 167