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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. Customers feel that the brand is open to listen to their opinions, thereby building trust. Keyhole helps brands learn their impact online.

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. We all probably fall into one of those categories.

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Content strategy optimization Analyze discussions around relevant topics to inform content strategy, ensuring content resonates with the audience’s interests and preferences. Audience demographics analysis Get a grip on the demographics of your audience engaging with your brand on social media.

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. There is a lot more content that comes in as well beyond the Featured sources. In other words, we curate the content, but don’t own it.

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We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. Zero personality.

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A Guide To Curated Content: Everything You Need To Know

Keyhole.co

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?