Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Monitoring Tools For: Blogs.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. Because most successful media follows a formula.

Fashion 248

Fashion Aggregator Journal Startup 248

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

Conversation 135

Conversation Review Marketing How To 135

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Webbiquity SMM

FEBRUARY 14, 2020

When looking to land your dream job today, you have to market yourself properly. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Learn the Technical Stuff.

Skills 165

Skills Social Media Social Media Management How To 165

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone.

Collaboration 226

Collaboration How To Education Team 226

Social Media Strategies Summit

JUNE 3, 2022

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Know your audience. Time management!

Newsletter 219

Newsletter Project Aggregator Team 219

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Sprout Social

JULY 28, 2020

Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Increase brand authority. Spot emerging trends. A verified website.

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Aggregator Analytics Trends Upcoming 119

Social Media Marketing

OCTOBER 21, 2010

Corporate blogging has been with us for quite some time, with some major companies having forayed into the space in the early to mid 2000s. Or is it that there's a purpose that isn't served by blogs? "I But if you look at the growth over the last three years, the use of blogs has actually doubled (!). I was misinformed."

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Aggregator Disqus StumbleUpon Digg 166

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

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Reputation Content Curation Storify 143

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155

B2B Features Social Media Aggregator 155

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Convince & Convert

SEPTEMBER 1, 2017

Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. That means 44 percent of the time, the thoughtful article you labored over for hours, weeks, maybe months, isn’t being attributed to your brand. Facebook’s update benefits both brands and consumers.

Social Media 163

Social Media Content Aggregator Trends 163

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Social media isn’t always the right tool for the job.

Social Media 232

Social Media Press Release Marketing Widget 232

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. Get acquainted with news aggregation services. Utilize the PR potential of your blog. What To Remember In Social Media Marketing & PR.

Netvibes 218

Netvibes Social Media Tips Delicious 218

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience.

Report 147

Report Social Media Metrics Aggregator 147

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JULY 19, 2023

In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. What are realtor hashtags?

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

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Reddit Strategy Marketing Authentication 65

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. Perhaps you have some questions?

Brands 60

Brands Facebook Aggregator Metrics 60

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

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ROI HootSuite Cost Campaign 113

Convince & Convert

SEPTEMBER 1, 2017

Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. That means 44 percent of the time, the thoughtful article you labored over for hours, weeks, maybe months, isn’t being attributed to your brand. Facebook’s update benefits both brands and consumers.

Social Media 112

Social Media Content Aggregator Consultant 112

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Blog Comments.

Analytics 350

Analytics Social Media Trendrr Digg 350

Lucy Hall

JULY 27, 2015

In this post we will look at the perfect post length for social media and your blog. Social Media, Superstar Jeff Bullas carried out some research on brands using facebook. Blog – 1600 words. . Will you be experimenting with your social media and blog post lengths? So what is that perfect post length? What do you think?

Social Media 60

Social Media Guidelines Aggregator Hashtag 60

Twist Image

JUNE 24, 2013

Following are some of the richest and deepest places to grab a master''s level education in marketing. One of the marketing industry''s premiere trade magazines offers up a slew of free e-newsletters that are chock full of information and insight. Marketing Charts. Interested in marketing to moms? for free (free of cost.

MySpace 110

MySpace Marketing Digg Education 110

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Have you ever wondered about the difference between social media monitoring and listening?

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

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Metrics Postrank Klout Marketing 127

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. Inside View gives users an aggregate view of the social presence and activity of a company. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52