article thumbnail

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Cast a wider net.

article thumbnail

Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on.

Metrics 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. 6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. Other Cool Web Tools.

Tools 206
article thumbnail

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link].

article thumbnail

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link].

article thumbnail

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

article thumbnail

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s Here is Bloom Group’s position on this [link].

B2B 252