Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?

B2B 222

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

B2B 164

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. A personalized news aggregator.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence. And you wanna talk “online&# influence?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? Three caveats: first, though low, the influence of social media is growing. Third, the survey was heavily consumer-oriented; b2b figures would be different. B2B Social Media Marketing Statistics.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ).

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ).

16 Smart Inside Sales Trends In 2016 [Infographic]

Social Selling Masters

As consumers shift towards mobile and web-based applications, many B2B salespeople will see their jobs taken over by automated bots. Incredibly, 80% of the US aggregate net worth is controlled by this group. Gen Z is primed to become the youth influencers of tomorrow.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Identify key influencers to help build awareness.

Tools 271

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It is a fantastic prospecting / sales resource for B2B marketers”). ” 10 Free Online Tools to Monitor Your Social Media Influence by NoPassiveIncome. 9 Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog.

Review 284

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today.

Book Review: The Social Employee

Webbiquity SMM

’” • Dell: use tools and structure to monitor and address the torrent of social media activity happening outside the brand’s direct sphere of influence. One of the most powerful impacts of social media is the way has democratized brands.

Review 263

How to build the perfect LinkedIn Page

Sprout Social

If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Tools 270

How to Build the Perfect LinkedIn Company Page

Sprout Social

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Looking to attract the attention of industry players and influencers?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Essential Social Media Tools for B2B Marketers by Mashable. Razorfish: Social Influence Marketing Trends by Digital Buzz Blog.

Tools 199

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

B2B 171

10 Ways to Strategically Grow Your LinkedIn Connections

Social Selling Masters

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. Participate in influencer-initiated discussions.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Post by Adi Englander. Are you in the hunt for an employee advocacy platform?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Post by Adi Englander. Are you in the hunt for an employee advocacy platform?

How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content.

Team 54

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space.

URL 89

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B. Seven Ways to Revive a Neglected B2B Blog by MLT Creative.

Tips 190

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

This week’s show is on Uberflip – the influencer identification and connections platform. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. This is episode two of my new show: Marketing Marvels.

Joomla 101

Ultimate Guide to Social Media Marketing

Sprout Social

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Influence. The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. " [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea!

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? 8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Definitive List of Video Aggregator Sites (SEO Space): There are a lot of video sites beyond YouTube.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? 1 (Danny Brown) Social Media in 2010 – Aggregation, Segmentation and Specialization (Danny Brown) Discussing Social Media with… Jacob Morgan (Danny Brown) Tagged as: book review , Chris Treadway , Greg Verdino , kyle lacy , Mari Smith , McDonalds , scott stratten , social media books , unmarketing , viral marketing Did you enjoy this blog post?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Narciso Tovar Big Noise Communications @Narciso17 [link] Clinton Bonner I always wondered what would happen if Mashable put out a headline like: “New Apple/Google 4G Super Smart Mobile is Coming!&# … and then the subsequent article explained to the actual readers that there is no such thing, and this was simply a test to see how many people actually read the articles before sending them to the people who are supposed to trust them as content aggregators and creators.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. If since young age they receive good influence by person they admire, they would have became great people with great vision about work and determination.

FAQ 103

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.