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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191
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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed?