Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

JUNE 24, 2014

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

How To 167

How To B2B Social Networking Apple 167

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. If your company wants to go the extra mile, consider training individual sales representatives on listening. It’s not just software companies that need product feedback. Is sentiment trending up or down?

Tools 93

Tools Sentiment How To Team 93

Sprout Social

NOVEMBER 26, 2018

A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to get in touch with an influencer, marketing manager or CEO?

Social Media 105

Social Media Marketing URL Hashtag 105

Buffer Social

JUNE 13, 2019

And Lynsey Eaton who co-founded an influencer marketing agency added this: “Previously, influencers used to say, ‘Oh, that’s not on brand,’ or only post things shot in a certain light or with a commonality. ” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.”

Meme 75

Meme Instagram Feed Feedly 75

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. These include conversations relevant to your company, competitors and industry at large. Not to mention uncover opportunities to find influencers and brand partners. Tracking and aggregating these one-off social messages through monitoring would be one approach.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 99

Strategy Marketing Case Study How To 99

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” A simple page that includes a link to a downloadable deck with research about what influences audience film choices. I would describe this as an “interesting read” resource, where Facebook aggregates interviews, opinions, and research on a variety of topics.

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Keyhole.co

NOVEMBER 17, 2020

For example, if you’re a beauty brand you’ll probably use YouTube and Instagram – maybe even work with an influencer. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. The company focused on Instagram to build their brand and create a following.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. Among social platforms, Facebook is the best site for B2B lead generation. insurance companies’ digital ad spend will increase to $13.58

Insurance 88

Insurance Social Media Policies HootSuite 88

Sprout Social

APRIL 23, 2019

As a certified LinkedIn Marketing Partner, Sprout is now the second company to release “real-time” notifications for comments in the Smart Inbox, making it even easier to build connections with your consumers. “We If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Resources and case studies.

LinkedIn 106

LinkedIn How To Notification Organization 106

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. Welcome to the show.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Metrics like aggregate daily comments and likes per page and per post, and things like that. I’m an investor in that company, just duly noted.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Metrics like aggregate daily comments and likes per page and per post, and things like that. I’m an investor in that company, just duly noted.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. How can marketers make more productive use of their time on social networking sites?

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. 58% of consumers follow brands on social media. ” — BuzzBlogger.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119