How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. A personalized news aggregator.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. As social media channels have matured and other niche players have entered the market, there has been some natural delineation across the B2C and B2B lines. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search.

#WFH Compatible: Why We Need a Movement

Oktopost

WFH Compatible is a self-certification that B2B SaaS companies can adapt in order to provide a peace of mind to customers and prospects alike. This allowed for the community to efficiently pool resources and effectively work together.

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

You are making our communities healthier , and in return we want you to succeed. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. Congratulations on being a new or small business owner!

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. The post Search Engine Optimization THEN Blogging THEN Social Media Marketing appeared first on B2B Marketing Blog | Webbiquity. By Peter Caputa.

45 of the Best Social Media Analytics Tools

agora pulse

Loomly is a social dashboard that has publishing, community management, and ads. With Minter analytics, you can gauge campaign results, aggregate mentions, compare your brand against competitors, and automatically send reports to clients and colleagues.

What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher. The follower demographics section of the report aggregates the professional titles of those who are following our Page, which gives us a clear sense of who our audience is and helps us target our content accordingly.

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The Meme-ification of Instagram

Buffer Social

” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” Often times, you’ll see Glossier highlighting messages from its community, like in this tweet-turned-Instagram-post: View this post on Instagram. They cross-post community tweets as testimonials, they show before-and-after images of their customers, they have marketing graphics and staged photos. Source memes from meme aggregators and Reddit.

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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

Beyond providing aggregated referral data, tracking services can supply you with a recording of every phone call. They work with small and midsize firms in a wide array of B2B niches, including truck tracking and machine knitted fingerless gloves. [ Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Brad Shorr. .

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. You need help from the power users in that community. 10 Essential Social Media Tools for B2B Marketers by Mashable.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. By aggregating both direct replies and untagged mentions of your business, you never miss an opportunity to interact with fans and followers no matter what their comment might be.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” Identify performance trends and insights with social media listening and interact with your brand’s community.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. It is a fantastic prospecting / sales resource for B2B marketers”).

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The complete guide to online social listening

Sprout Social

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online. offers a “community answers” section which serves as an opportunity to reply to customer concerns.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.

15 Key Facts about Content Curation

Writtent Blog

The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Your Community Is Key. Social signals are beginning to matter more than ever in SEO, which is why a content marketing strategy is only as strong as its community. For many content marketers, curation is something of a silver bullet.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Seven Ways to Revive a Neglected B2B Blog by MLT Creative.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Fixya is a question and answer community, in which people ask and answer technical support queries. For example, a b2b company has a great product and you have sales/production already started.

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] James Ball Turn the Tables on Social Media with NutshellMail [link] [link] Robert Pickstone Testing this out & will let you know if useful > RT @NotEasyToForget: Turn the Tables on Social Media with NutshellMail [link] [link] DJ Waldow Thanks to another strong @jaybaer post – [link] – I'm setting up my @nutshellmail account now.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. " [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea!

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

1 (Danny Brown) Social Media in 2010 – Aggregation, Segmentation and Specialization (Danny Brown) Discussing Social Media with… Jacob Morgan (Danny Brown) Tagged as: book review , Chris Treadway , Greg Verdino , kyle lacy , Mari Smith , McDonalds , scott stratten , social media books , unmarketing , viral marketing Did you enjoy this blog post? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Narciso Tovar Big Noise Communications @Narciso17 [link] Clinton Bonner I always wondered what would happen if Mashable put out a headline like: “New Apple/Google 4G Super Smart Mobile is Coming!&# … and then the subsequent article explained to the actual readers that there is no such thing, and this was simply a test to see how many people actually read the articles before sending them to the people who are supposed to trust them as content aggregators and creators.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. Because we’re a white label company and a B2B company, awareness is tough sometimes. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. Because we’re a white label company and a B2B company, awareness is tough sometimes. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Community Pages should NOT have been introduced. Q: Why do you state community pages should not be an option? Facebook has a Help area that is community powered.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# This is especially hard to measure in the B2B world.

Ultimate Guide to Social Media Marketing

Sprout Social

Community building is also an important aspect of social media marketing. If you're in the B2B space, LinkedIn is a must. This will be a community for your customers, leads and prospects. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Another good use of Google+ is for community management. Brands have the ability to create communities where customers and followers can interact and get information.