Sprout Social

OCTOBER 20, 2020

By reading employee reviews, they get an authentic look into the culture that powers your company. It connects to a shared goal: employer branding. Your goal throughout that lifecycle is to make a positive impression, all factoring into your employer brand. How does that relate to social media?

Review 119

Review Brands Reputation Aggregator 119

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. The reality?

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 136

Conversation Review Marketing How To 136

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Let’s reiterate this again: accounts to be verified are determined to be of public interest and authentic.

Twitter 139

Twitter Badge Authentication Applications 139

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Determine if the platform should be a high priority for your brand. Develop messaging that truly resonates with your audience.

Facebook 115

Facebook How To Aggregator Metrics 115

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. I know I did! You sure can!

Brands 60

Brands Facebook Aggregator Metrics 60

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. It’s hard enough for brands to create human connection. Many AI models are trained in the past,” Jeff explains.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

AUGUST 25, 2020

Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. At a glance, Reddit might seem like the perfect place for marketers and brands to engage with customers. Step one: [link] (cc: @Schwarzenegger ) pic.twitter.com/7Swrm3I88l.

Reddit 133

Reddit How To Marketing Banking 133

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pixlee

OCTOBER 18, 2017

Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Along with their higher engagement rate, micro-influencers are usually less expensive for brands than their more well-known counterparts. First and foremost, why does your brand want to use influencers in the first place?

Influencer 43

Influencer Brands How To Fashion 43

Sprout Social

SEPTEMBER 12, 2018

With Facebook Paid Promotion, ad comment moderation and Sprout’s new Paid Performance Report for the Facebook Business Network, do-it-all marketers and social strategists alike have all the tools they need to make workflows more efficient, campaigns more effective and drive authentic connection right alongside their organic efforts.

Instagram 81

Instagram Tools Facebook Report 81

Hootsuite

AUGUST 24, 2022

If you want to add multiple links to your TikTok bio, you’ll need to use a third-party link aggregation service, such as Linktree or Link.Bee. Click on the one you want to add and it will take you through a login screen to authenticate your account. CTAs are especially useful for businesses, brands, and creators who sell on the app.

Energy 114

Energy URL HootSuite Aggregator 114

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. Suggested Replies analyze a brand’s Twitter history. How Are Brands Using Suggested Replies?

Authentication 60

Authentication Social Media Management Travel Proposal 60

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

Reddit 99

Reddit Tumblr YouTube Review 99

Buffer Social

OCTOBER 23, 2023

Behind-the-scenes looks : Humanize your brand by offering a glimpse behind the curtain. Explore collaborations with brands for sponsored content or product placements. Ensure that the partnerships align with your brand and provide value to your audience. This could include ad revenue, channel memberships, or Super Chat.

YouTube 113

YouTube Tips Collaboration Trends 113

Pixlee

NOVEMBER 21, 2017

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand. Display Interactive Galleries.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Buffer Social

AUGUST 12, 2019

Reddit wants authentic contributions — which of course makes sense. Hmm, well, all of us brands and businesses are definitely websites. Step one: Find the subreddits that are relevant to your brand or business. One of the best is Redditlist which aggregates the most popular subreddits and lets you search for keywords.

Reddit 65

Reddit Strategy Marketing Authentication 65

Buffer Social

JUNE 13, 2019

We’re seeing this happen on Instagram today: less polish, more authenticity. The Trend on Instagram: Less Polish, More Authenticity. Because of these factors and more, brands have began experimenting with memes on their Instagram profiles. Here are some examples of memes in the Instagram feeds of top brands.

Meme 75

Meme Instagram Feed Feedly 75

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And they’re not the only ones. A lot of people care.

Reputation 74

Reputation Industry Aggregator Research 74

Proactive Report

OCTOBER 12, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Article Cross-Posting : One of the best things you can do, after you start producing content (for brand promotion, not SEO) is to do a little strategic cross posting. It’s worth it!

Message Boards 40

Message Boards Forums SEO Aggregator 40

Bare Feet Studios

MARCH 4, 2009

Like many people, his stature or what we call personal brand, has improved since he passed away. Frequent readers of this blog know I can be a bit hard on those professions, as I was on my Dad, because I am a lover of people, of truth, of respect, and authenticity. The brand lives on. The people came and shared.

Social Media 40

Social Media Brands Upcoming OpenID 40

Convince & Convert

JANUARY 18, 2018

In Instagram Posts: When you put hashtags in the captions of your Instagram images, the images will appear in the public aggregation of those hashtags (assuming your profile is public). The aggregation of these hashtagged Stories depends on engagement and the quality of the image or video posted. In support of brand campaigns, that is.

Hashtag 167

Hashtag Instagram Aggregator Authentication 167

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. These tools help brands find influencers with the right target audience, and then track and evaluate how each sponsored post contributes to the overall campaign.

ROI 105

ROI Analytics Influencer Campaign 105

ProBlogger

OCTOBER 8, 2014

I’ve always been a strong believer that the success of your website and/or blog has to do with providing “high” quality resources to your readers and using authentic link building techniques. Eliminating aggregated content websites which distribute content published on other websites or duplicated content. After Google Panda 4.1,

Google 55

Google Strategy Directory Forums 55

Convince & Convert

DECEMBER 28, 2015

We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. Once added there, the episodes are automatically added to the shows feed on iTunes and other aggregators like Stitcher. It’s called Lessons from 27 Big-Brand Social Media Professionals. Edit the Show. So that’s it.

Badge 60

Badge Hosting Sysomos eBook 60

Convince & Convert

FEBRUARY 3, 2015

Edit the Show We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. Once added there, the episodes are automatically added to the shows feed on iTunes and other aggregators like Stitcher. It’s called Lessons from 27 Big-Brand Social Media Professionals. So that’s it.

How To 60

How To Badge Hosting Sysomos 60

Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

Aggregator 52

Aggregator News Trends Reputation 52

Sprout Social

MAY 10, 2023

Whether they’re singing your praises or giving constructive feedback, paying attention to customer opinions is important because they’re your biggest brand advocates. Selecting the right software for your brand is just one puzzle piece to your online review management strategy.

Software 98

Software Review Reputation How To 98

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Once you start consistently engaging your promoters, you turn them into brand ambassadors. These advocates are invaluable, especially now that brand authenticity is at the top of everyone’s minds.

Survey 88

Survey Loyalty Data Aggregator 88

Firebelly

JANUARY 13, 2010

Social technologies make syndication and aggregation simple. People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. I think if you remain authentic in what you are sharing, then you can't go wrong. View an alternate.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Sprout Social

OCTOBER 10, 2018

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. Consider the benefits of social media personas below.

Social Media 107

Social Media Engagement Brands How To 107

Hootsuite

JANUARY 10, 2024

It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics. That makes it a great tool for generating on-brand articles, social media posts, and scripts that consistently reflect your voice. Canva Creating a brand from scratch?

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

JUNE 15, 2023

Balance global and local strategies , while ensuring all content aligns with your overarching brand and mission. If your organization’s brand accounts and local affiliates are managed by one central team or even one person, this creates a massive administrative and operational burden when it comes to coordinating content across profiles.

Social Media Management 115

Social Media Management Social Media Tools How To 115