The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. ” Sentiment analysis has a bad name because it’s never 100% accurate. You can set up multiple alerts for your brand name, keywords etc. It will analyze content based on keywords or a domain name and show the most shared content, the most linked-to content and it will give you details of any influencers who are sharing the content.