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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI. What are AI insights?

Sentiment 108
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CRM for the SMB

Small Business Mavericks

Their latest release of the product, the 2011 edition, introduced a more user-friendly user interface, as well as a new add-on that aggregates business contact information from Hoover’s and deposits it directly into ACT! For more sophisticated features, companies will want to look into the paid editions. Lauren Carlson.

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Free Content Is Killing Media (And Advertising)

Twist Image

That was the message yesterday delivered in the Newsweek article, Save The Media! The article was an interview with Sir Martin Sorrell (the Chief Executive Officer of WPP ). Merge or close legacy media companies that can't adapt. content aggregator. and this includes the digital ones. not the availability of free content.

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A guide to getting your CEO on social

Sprout Social

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Companies want to keep their costs low. Customer service.

Facebook 121
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. What this means: Twitter wants you to be able to see the pictures and read the articles shared in your its Tweets, without leaving the garden.

API 180
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. Wikipedia posted its three millionth article. With that, think about your company for a minute and the brand/s you represent. No one had heard of blogs. Fast forward to 2009. million blog entries every day.

Industry 143