Measuring Facebook Fan Engagement Beyond the Like
Convince & Convert
JUNE 23, 2011
Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Engagements range from liking or commenting in the news feed to interacting with content within a promotion application. That was sooooo 2010. Breadth of engagement.
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