article thumbnail

Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official. and later devices.

article thumbnail

Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now that Apple has launched iOS 14.5 Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Red Dress Collection Presented by Macy’s

Ignite Social Media

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue. The aggregator was displayed on a large screen for all to see behind the runway.

UGC 60
article thumbnail

Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard. The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.

News 52
article thumbnail

5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC.

article thumbnail

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

We intentionally did not add Coke (classic) or Pepsi, as Coca-Cola does not separate its massive corporate presence on social networks from its Coke product presence, so we would not be comparing apples to apples (or in this case bubbles to bubbles). Pepsi and Mountain Dew continuing to lead.

How To 167
article thumbnail

A Walk Through Twitter’s Walled Garden

The Realtime Report

Once you’re in the advertising business, you’re in the audience aggregation business. Or you can do build a walled garden and deliver a superior product, (while also keeping your developers happy), like Apple has done. ” First, Twitter needs to build the wall, and that means reining in developers. .

API 180