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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

When you do, this is the type of targeting that you should use. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. Facebook isn’t perfectly clear on this point, but it would be consistent.

Eventful 199
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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 110
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. You can choose whether a partner can view aggregated insights for a line of business. At that point, you can request access to specific types of assets (rather than the exact assets).

System 201
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How to analyze customer reviews for brand insights

Sprout Social

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. You can choose whether a partner can view aggregated insights for a line of business. At that point, you can request access to specific types of assets (rather than the exact assets).

System 161
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. To date, we haven’t seen this type of insight from Facebook, especially without paying for a 3 rd party tool.

Facebook 107
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How AI insights improve decision making

Sprout Social

By semantically analyzing text-based reviews, a hotel review aggregator could develop a “smart” search feature that allows hotels to be filtered based on specific attributes such as breakfast quality, internet speed or proximity to nightlife, aligning directly with the traveler’s preferences. It also understands emojis.

Sentiment 111