What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs. Programming : Developers use APIs to write software. How APIs Work: A Helpful Analogy. There are Multiple Types of APIs.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed , not lose them to a third-party platform. The more Twitter can keep users inside the walled garden of official Twitter apps, the more money it can make.

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Facebook testing new tools for business and personal use

The Way of the Web

On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. That means the likes of Buzzfeed, CNN, NBC, BSkyB and Slate can now hook into a feed of public posts for a specific word, or the total number of posts that mention a specific term in a given time frame, which can also displays anonymous, aggregated results based on gender, age and location.

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Twitter: @Anywhere announcement

Laurel Papworth

Twitter just announced @anywhere platform – notice who is missing? Anyway here’s my thoughts, right after the Twitter blog/press release : Monday, March 15, 2010. When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Twitter will be part of our favorite sites!

Is Your Executive on Twitter?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing.

How to Use Twitter to Generate Writing Ideas

Kikolani

Twitter can be a very valuable tool when it comes to generating writing ideas, if you know how to use it. Here are some ways to come up with content topics using Twitter. So how do you find the experts in a niche on Twitter? Check out Twitter directories such as Twellow and WeFollow. You can take the top five, ten, or however many users you choose, follow them and / or add them to a Twitter list , and monitor their activity. Twitter Advanced Search Results.

#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. It should be an aggregate of everything action (share/comment/click). The engagement definition in the API report is close to perfect – time on site + sharing + comments. This DigitalPR chat took place on Friday, February 26, 2016.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Compare influencers – To measure and compare their performance, aggregate all influencer accounts in your campaign reports and optimization recommendations boost your campaigns. APIs – Leverage CreatorIQ APIs to access data such as how many people are seeing your content.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. ExecTweets may have the most comprehensive list of executives using Twitter and the list keeps growing.

The Many Ways To Link Your Social Accounts

Small Business Mavericks

But if you insist, here are 23 ways to link your social media accounts: Send Google+ to Twitter. Send Facebook to Twitter. Send Tumblr to Twitter. Send your WordPress blog posts to Twitter. Send Twitter to Facebook. Send Twitter messages to your WordPress blog. Send Twitter to Tumblr. Connect any service to Google+ with the right API. Connect YouTube to Twitter. Use a social aggregation service.

What to Look for in a Social Media Post Scheduler

agora pulse

Your company might use Facebook , Instagram , Twitter , LinkedIn , and other platforms. From Twitter to Instagram, hashtags can increase reach and improve engagement. Are you overwhelmed by all the content to publish and share in your role as a social media manager?

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. Keyhole is a one-stop-shop for hashtag analytics across Twitter, Instagram, and Facebook. Data makes the world go round, and knowledge is indeed power, now more than ever.

LeapFish Integrates Topsy Into Real-Time Search Results

Bill Hartzer

Topsy is a search engine that finds the most talked about links on Twitter and organizes them by popularity and influence. Topsy’s index is available via its extensive open API called Otter, which powers LeapFish’s integration. Now through the integration of Topsy, LeapFish curates the Twitter stream into a powerful list of the most popular and influential links being shared in the real-time web.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. Therefore, our platform has been designed around making direct connections between social media interactions on Facebook, Twitter, LinkedIn, and other sites; and the specific customer interactions that result from those posts and updates.

3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Challenge #2: Automated curation tools have been known to aggregate low quality links. Who has the time to manually go through all the content aggregators, leaderboards, newsfeeds and RSS readers to find the best third-party content for posting? In addition, the social media app ecosystem is growing in scope all the time, with APIs making it possible to access our social feeds from any number of clients. Post by Adi Englander.

How Groupon Integrates Social Media and Customer Experience

Convince & Convert

They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. ” And the platform takes advantage of Twitter’s most up-to-date language filtering technology to make it even more user-friendly. Sony is also aggregating information in the app about the different teams and other relevant tidbits related to the World Cup. Tweetable Moments Any platform that we activate on, we will measure the living daylights out of it.

Ple - LTCWiki

Buzz Marketing for Technology

Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. Numerous other factors play a role: content creation tools, content storage, tools for communication, protocols/APIs, and identity management. a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences."

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. A report that shows total number of Twitter impressions. All of these are behavior metrics, not aggregation metrics.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

The Sprout reporting stack is made up of mostly big aggregate metrics that are generated from Hadoop-related tools, namely HBase, Map/Reduce and Pig. ” The NSQ HTTP API allows us observe, alert and collect statistics on all producers and consumers in the topology. NSQ ships with key operational tooling out of the box, such as the nsqadmin web control panel, a built-in HTTP API for monitoring each nsqd instance, and other useful utilities such as nsq_tail and nsq_to_file.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

This idea would be handy for lifestreams, which comprises of blog feed, bookmark feed, photo feed, twitter feed, etc. I recently did an article on my blog illustrating a practical example of how Pipes was used to aggregate feeds from job boards to get the most qualified results for freelance web design and contract work. By the way, Gregarius is a PHP/Mysql RSS/RDF/ATOM feed aggregator licensed under the GPL. twitter. aggregators. ReadWriteWeb. RWW Network.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. For example, if they change their Twitter profile description, you get alerted on what they had before and what they have changed it to. Customer engagement – Engage with the customer directly through the platform on Facebook or Twitter.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. For the Twitter holdouts, take heed: As far away as Singapore, where Daryl Tay attends Singapore Management University, social media classes are being held. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter.

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Towards a Definition The following definition is intended to introduce the general nature of PLEs: a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences. PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords). APIs ) available. eLearning & Deliberative Moments.

Paywall for News.com and Online Community Social Media

Laurel Papworth

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The usual suspects were there – bloggers and twitterers I see around from time to time – and a handful of new faces. This IS recognition that bloggers and twitterers are critical in the distribution of News.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. ” But in the heat of the moment, people do silly things, and we see that on Twitter in particular, every single day. There’s a question as to whether it should be aggregated down to individuals. But that’s an aggregate level.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Commuter Feed Uses Twitter for Localized Traffic Reports. twitter. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Your Guide to the Crowdsourced Workforce. Written by Josh Catone / May 12, 2008 5:00 AM. / 22 Comments.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. Their data includes the full twitter fire hose (first provider to get the fire hose). ANALYTIC AGGREGATORS.

Buzz asks more questions than it solves

Danny WhatMough

Aggregation, location/mobile, social search – these are the three elements of social media that will be big this year. Twitter debate – I see Twitter much more as a data store rather than a destination. This is enforced by Twitter’s willingness to encourage API usage etc. Therefore Twitter and Google could happily co-exist. Tweet.

Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

I also have doubts that blocking the submitter data would even work, because of the API. Why is Digg allowing third-party sites to aggregate the statistics? Did I even Twitter the link? Sites like [link] use the Digg API to pull in the information and display it and Chris’s site does the same. all this information can be assimilated without an API or publicly available stats.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

This is the reason why they have been so conservative making an API available as this is where the value of their business resides. We also have a Biz Need feature which is like a Twitter Tweet, but describes a members most urgent business need. twitter. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft.

Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jill, given the fact that you guys are in that business, I wonder what your take is on Twitter.

The Top Instagram Updates You Need to Know: July 2020

Hootsuite

For those wondering, GIPHY will continue to operate its library and relationships with content and API partners, so if you use GIPHY on other platforms, nothing will change. Instagram launches @InstagramComms on Twitter. Keep informed with this rundown of Instagram’s latest updates.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How the Twitter Algorithm Works. How to Use Twitter Analytics: The Complete Guide for Marketers. Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Engage by Twitter. How to use it: Once you authorize Panda with your Twitter account, it will recommend you a list of feeds to follow based on who you follow on Twitter. The team at Zest is working on a Zest profile, which will allow people to follow your Twitter, LinkedIn, and Zest posts. Quick tip: Share the graphic on Facebook or Twitter once and the watermark will be removed.). This can be handy for live events such as Twitter chats or Facebook Live events.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API. Metrics like aggregate daily comments and likes per page and per post, and things like that. That’s difficult to do with some of the Twitter, Facebook data a lot. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API. Metrics like aggregate daily comments and likes per page and per post, and things like that. That’s difficult to do with some of the Twitter, Facebook data a lot. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.