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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 110
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How AI insights improve decision making

Sprout Social

One of the key innovations in this field is the semantic analysis of hotel reviews that offers highly tailored recommendations to travelers. This approach goes beyond generic ratings to provide customized hotel recommendations, improving the guest selection process and enabling people to have more personalized travel experiences.

Sentiment 111
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

This change makes sense particularly due to the concurrent announcement of Dynamic Ads for Travel, which don’t focus on the sale of tangible goods. Dynamic Ads for Travel. A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Website Custom Audience Enhancements.

Hotels 113
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. In today’s post, Facebook. Mobile Device User. Residential profiles.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. In today’s post, Facebook. Mobile Device User. Residential profiles.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Aggregate results across these early advertiser case studies show Unsplash to be more effective at elevating how people feel about a brand – more effective than even digital, TV, and Instagram campaigns. See their examples below. But the platform reach doesn’t stop there.

Brands 94
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Paywall for News.com and Online Community Social Media

Laurel Papworth

But I accept at face -value the argument that News.com is being impartial, and aggregating opinions. Family members would hop onto donkeys and travel out seeking help and refuge and bringing News. Or indeed, any blog aggregator online. Or putting out a Press Release on How Press Releases Are No Longer Effective.