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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 109
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The case for better social media technology in 2024

Sprout Social

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. A sophisticated platform unifies your social presences and your existing tech stack—aggregating data from many different sources and making it easily shareable outside of the marketing team.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Offline event set roles include: Upload offline conversions. Assign ad accounts. View offline event set. System User.

System 201
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Offline event set roles include: Upload offline conversions. Assign ad accounts. View offline event set. System User.

System 161
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How AI insights improve decision making

Sprout Social

For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software. The data can be uploaded directly through APIs or manually entered as CSV files.

Sentiment 108
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Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now. I''m also hearing from software companies looking for alternative sources, though I have not heard of any such alternatives.

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Text Analytics in the Cloud

Net-Savvy Executive

If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff. There's an API for that. Professional-Strength Social Media Aggregators. More posts in the "Build or Buy?"

Evri 91