10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. We’re raising the banner on demonstrating the true ROI of social media marketing campaigns.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts.

Tools 271

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

ANALYTIC AGGREGATORS. Syncapse – They are an “aggregator of aggregators” (they have Sysomos, Radian6, Crimson etc). Networked Insights – they provide a dashboard called SocialSense (on a SaaS and API basis) as well as stand-alone reports based on business issues.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. As you said, a lot of social media experts are trying to figure out how they can get an ROI out of social.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.