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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 109
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How to analyze customer reviews for brand insights

Sprout Social

These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 126
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The case for better social media technology in 2024

Sprout Social

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. A sophisticated platform unifies your social presences and your existing tech stack—aggregating data from many different sources and making it easily shareable outside of the marketing team.

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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. says Anil Dash. These are the features that make Twitter Twitter.”

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Access the API . View aggregated metrics in the dashboard. You can also create intelligent link targets to automatically route visitors based on language preference and add retargeting pixels in short links to track interest in specific products and maximize advertising ROI. Integrations and API. Customize short URL/slug.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Dynamic Product Ads Are Now Dynamic Ads. First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app.

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