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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Integrations: Let you integrate the link shortener with other tools in your marketing stack. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links. Access the API . Manage links.

URL 103
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

Hotels 113
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

We’ll get to the details on those in a minute… Options Within the API. But there are a few other great features that are available within the API — meaning that third party tools can allow you to do some other creative things. Aggregate values: Total amount someone has spent. Website Visit by Frequency.

Facebook 126
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Dynamic Signal. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Dynamic Signal. Image source: [link].

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12 of the best competitive intelligence tools for marketers

Sprout Social

This is where competitive intelligence tools can help. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. We’ll also discuss the benefits of using these tools and how to make the most of them. What is a competitive intelligence tool? Do you need to post more engaging content?

Tools 92