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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

When Twitter launched, messages were limited to 140 characters. If you’re working on a platform with a restricted character limit like Twitter, then it makes sense to shorten the URL and use the available characters for your message. Integrations: Let you integrate the link shortener with other tools in your marketing stack.

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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. It’s a one-stop shop for everything a World Cup fan needs. Author and scientist Ray Kurzweil.

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The Many Ways To Link Your Social Accounts

Small Business Mavericks

It didn’t take long for some people to figure out early on in social media marketing circles to link up their social media accounts.That is, whatever you post to one automatically posts to another. But if you insist, here are 23 ways to link your social media accounts: Send Google+ to Twitter. Send Facebook to Twitter.

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How to Use Twitter to Generate Writing Ideas

Kikolani

Twitter can be a very valuable tool when it comes to generating writing ideas, if you know how to use it. Here are some ways to come up with content topics using Twitter. So how do you find the experts in a niche on Twitter? Check out Twitter directories such as Twellow and WeFollow. Twitter Advanced Search Results.

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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. I see many organizations where data or marketing analysts are tackling integration, not so much in PR. Q2: This report from the API says that most news outlets are measuring the wrong things about their content.

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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. I see many organizations where data or marketing analysts are tackling integration, not so much in PR. Q2: This report from the API says that most news outlets are measuring the wrong things about their content.

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