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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

Within the coming hours or days (or maybe it’s already happened by the time you read this), iOS users will begin seeing a prompt when they open any app for the first time… Users will see this when they open up any of the Facebook family of apps (Facebook, Instagram, Messenger, etc.), Aggregated Event Management. What is it?

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

There aren’t any special settings for Instagram accounts. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can assign roles related to offline event sets.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

There aren’t any special settings for Instagram accounts. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can assign roles related to offline event sets.

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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. It’s a one-stop shop for everything a World Cup fan needs.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Dynamic Ads for Instagram. But now advertisers will be able to reach the more than 400 Million monthly users on Instagram. Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. Aggregate values: Total amount someone has spent.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. In today’s post, Facebook.