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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. Select an Event.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. Only then will you get the most comprehensive view of your audience.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated Event Management. How does it work?

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

And if you manage ads for others, it’s additionally important that you understand how to use Business Manager to manage roles and access to assets. In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. Assign ad accounts. System User.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

And if you manage ads for others, it’s additionally important that you understand how to use Business Manager to manage roles and access to assets. In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. Assign ad accounts. System User.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Access the API . How to Connect Bitly to Sprout. View aggregated metrics in the dashboard. Connect to 700+ apps.

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