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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

You may want to target your most valuable website visitors with Facebook ads. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you do, this is the type of targeting that you should use.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

There was a lot we didn’t know at the time, and Facebook has also provided more information since. How that prompt directly impacts Facebook ads. I will go into significant additional detail to help you understand and prepare for this update in my new training, Facebook Ads and iOS 14. The iOS 14 Prompt.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 109
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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Additionally, aggregated data will not include the ability to breakdown data by demographic.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Assign ad accounts. View offline event set. System User.

System 201
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Assign ad accounts. View offline event set. System User.

System 161
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107